What do me like women to look like?

ok so most men i know look at and glamour models and they are all fake hair and tan and lots of make up yet for a girlfriend they like less make up and no fake hair or tan why is this is it because they don't want other men looking at you or because then girls are only good for w*nking over and eye candy? please tell me also if u could have a plan natural girl nothing special like most girls or a hot tanned stunning fakeish girl with a nice personality what would u prefer?